FRANKFURTER BETT
This project, designed by Dominique Hensel, crafts a brand identity for a real estate company catering to short-term renters, with a focus on being bold, practical, and straightforward. The design forgoes luxury to serve its target audience—construction workers and other temporary tenants. The selected colors and fonts reinforce this ethos, promoting accessibility and simplicity. By using Adobe Photoshop, Illustrator, and InDesign, the project unites a strong visual appeal with functionality, emphasizing a no-nonsense approach in its logo, web, and brand design.
